Virginia Is for Lovers This Valentine’s Day

Scenic downtown Lexington

Scenic downtown Lexington

They say “Virginia is for Lovers.” So what better place to celebrate Valentine’s Day than in a state that fully embraces its slogan with special offers and activities to make for an unforgettable holiday?

It all began in 1968, when a creative team headed by George Woltz of Martin & Woltz Inc. won the Virginia State Travel Service (later the Virginia Tourism Corporation) account. A copywriter named Robin McLaughlin had come up with an advertising concept to show that Virginia is a place for everyone—with advertisements touting “Virginia is for history lovers,” “Virginia is for beach lovers,” “Virginia is for mountain lovers,” and so on. Feeling limited by the modifier, Martin and Woltz decided to put it more simply, and “Virginia is for Lovers” was born.

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More Than Just a Seaport

View of a tugboat from my balcony

You can always find adventure in Norfolk, VA: world class museums, miles of pristine Chesapeake Bay beaches, a historical downtown, and limitless waterfront attractions. While most travelers come to the city for conventions, conferences, or to board a departing cruise ship, Norfolk is a destination all its own.

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A Taste of the Extraordinary

Appomattox Court House barn in the National Historic Park

Heritage, natural beauty, food, and wine abound in Central Virginia. It’s a showplace for all things fun. One place not to miss is Lynchburg, Virginia. You’ll have to have a plan of action and be watchful of your time, but with a little care, a few days spent in this location promises a big return.

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