- Published: Thursday, 05 February 2015 09:00
- Written by Jetset Extra
They say “Virginia is for Lovers.” So what better place to celebrate Valentine’s Day than in a state that fully embraces its slogan with special offers and activities to make for an unforgettable holiday?
It all began in 1968, when a creative team headed by George Woltz of Martin & Woltz Inc. won the Virginia State Travel Service (later the Virginia Tourism Corporation) account. A copywriter named Robin McLaughlin had come up with an advertising concept to show that Virginia is a place for everyone—with advertisements touting “Virginia is for history lovers,” “Virginia is for beach lovers,” “Virginia is for mountain lovers,” and so on. Feeling limited by the modifier, Martin and Woltz decided to put it more simply, and “Virginia is for Lovers” was born.